How to Put Your Business Online and Succeed

How to Put Your Business Online and Succeed

Since the invention of internet by Sir Lee Barnes everything about how businesses communicated with their audience changed forever. It’s arguably the best invention of the 20th century. Business have thrived and seen exponential growth as a result of embracing the internet. It offers the convenience of communicating within and outside an organization’s premises and does so in a very economical way. In this article, we will look at how to put your business online and succeed in running it through the available mediums.

To begin with, there are some things you need to have in place for you to effectively and conveniently utilize the internet in running your business. Some of the items you need include but not limited to:

  • Devices for accessing the internet
  • Website(s)
  • Social media accounts
  • Blogs
  • Internet marketing strategy

Let’s look at each one by one so you can learn how to put your business online and succeed

Devices for accessing the internet

The first items you need are devices that can access the internet, interpret and display digital content in a readable manner like computers and smartphones/tablets. These will help you access or send information to your audience whether customers, suppliers, employees or any other relevant person. They will help you send or receive emails, documents, photos, videos, audio and much more.

Website(s)

The most convenient, affordable and robust means of communicating information about your business is via a website. All the other options are much limited as compared to a website. This is mostly because they are third party platform regulated by their owners or employees. In most cases you don’t have control on what is displayed on the platforms at any particular time. However, on your own website, you have limitless powers/influence on what appears any time people visit your website. You can include as much information about your business as you want without necessarily incurring additional expenses.

On your website, you can also update the information as frequently as you wish and you are totally in control of what is displayed. You can include your contacts, location of your business premises, product/service details, prices and discount offers. This information is always available for viewing any time and you don’t have to worry it will be overridden by other updates like news or posts from other business and individuals as is the case in social media.

This shows that a website is one of the most if not the most important item you require to succeed online.

Social media accounts

SOCIAL MEDIAIn this day and age, anyone without a Facebook account looks they are from the medieval age(pun intended).  Which means if you do not have social media accounts on the common and popular platforms then you are missing out a lot. Social media is a place where different people meet to socialize, express their views, see what is trending and make their views about a particular topic. On the same note, you can also use the platform to communicate about your services and products there. You can use social media to educate or make potential clients learn about your business.

This can be achieved through normal timeline posts or sponsored posts. However, for your business, you need to have a particular page or account that is specifically meant to promote your business so that your personal opinions don’t have a negative impact on your business. Because of the importance and influence social media plays in today’s business world, it’s good to have a dedicated person(s) handling this field.

Blogs

Blogs may not have the functionality and versatility of a fully operational website but still a good option for sharing information about your business. You can use blogs to educated the online audience about your business or things related to your business. For example, if you make soaps and detergents, you can have a blog that talks about cleaning homes and household items or how to remove stains. As you do so you get to mention your products in the articles as the right solution for dealing with the particular problem you are talking about.

Internet marketing strategy

If you want to take your online presence to the next level and reap rewards in terms of brand awareness, sales/sales leads, traffic to your physical business premises or website, then you need to invest in internet marketing. This can be either social media marketing or search engine marketing. In social media marketing, you pay for adverts on the social media platforms you know your potential clients are most likely to be found. The reason is because not every social media is ideal for your business.

The other option is search engine marketing like on google, Bing, Yahoo etc. here you also pay for your advert to appear in front of potential clients when they search for products or services related to what you offer.

These two options are very effective but also very competitive among online marketers and as a result you have to bid for a space on the positions available for advert placement. Both have strict conditions that have to be met so your advert can appear. Even if you bid with the highest amount of money, you are not guaranteed top position leave alone appearing on the ad space.

The above discussed tactics on how to put your business online and succeed are not limited to size or nature of business. They can be adopted by any business despite age, size, products and services, location or turnover. You also don’t have to incur a lot of money in applying some of these and apart form website, gadgets and internet marketing, the others have free options available. However even in internet marketing you can start with a very little budget like ksh 200 per day.

SME RESOURCE CENTRE is committed to helping you succeed in business and entrepreneurship as a whole. Reach out to us for assistance today. We are always open to point you towards the right direction in the entrepreneurship journey.

 

Small & Medium Entrepreneurial Resource Centre
Bamburi Road off Enterprise Road, Industrial Area Nairobi
P O Box 00502 – 785 Nairobi, Kenya |Tel: +254 020 804 89 85/6 |+254 723 355 408 |+254 722 538 270

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