How to Leverage Digital Mediums to Scale Up Your Business

How to Leverage Digital Mediums to Scale Up Your Business


When Sir Timothy John Berners-Lee developed the world wide web, am sure he also didn’t realize it’s full potential. I wonder if he knew the critical role and impact it would have on today’s businesses both big and small. Almost everything virtual today relies on the internet. This article will help you know how to leverage digital mediums to scale up your business. We will focus on the internet which includes the world-wide web(www) social media and cloud computing.

Having a digital presence in this era is paramount and key to the success of any business. One of the most important undertakings you must implement is creating a website(it’s your virtual/online office). You can have a website with an integrated system for managing your clients, workers, products & services and day to day running of your business. It’s even possible to run your business efficiently from remote areas through cloud computing, teleconferencing, virtual assistants.

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All these cannot be possible without use of internet.

The internet can be defined as” a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.”

A simple definition of cloud computing is: “the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer”.

According to Wikipedia” The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.”

The world-wide web is defined as “an information system on the Internet that allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another.”

Social media can be defined as” websites and applications that enable users to create and share content or to participate in social networking.”

Some of the ways you can integrate social media to your business include but not limited to:

  • Create a Facebook business page(not to be confused with personal account) for engaging with clients
  • Create a twitter account for engaging with clients
  • Create an Instagram account for engaging with clients
  • Create a YouTube account and create video tutorials or informative videos about your business.

The internet has also been proven to offer effective and affordable marketing channels with a very high conversion rate compared to the traditional means of advertising like TV, radio and print. To advertise online you can create adverts that targeted to the right customers right when they are searching for your products or services.


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Some of the ways you can do this is through adverts on Google(search, display, mobile shopping, videos on YouTube, Facebook ads, twitter ads, Instagram ads, snapchat ads, LinkedIn ads and much more. Kindly note these have strict restrictions some types of businesses/adverts/services will not be accepted. It’s up to these mediums to determine what to accept and what to reject. They have the right to accept and reject ads.

If you run a company with a physical office/location you should have a complete online profile for your business. This will complement your physical location. On the other hand avoid having a briefcase company because they have a reputation of being scams/fraudulent.

If you watch the popular Reality TV Show Shark Tank am sure you have learned something important; use of technology and digital platforms to scale up your business can lead to exponential growth of your business. You cannot afford to ignore using the online platforms as part of your day to day running of your business. It’s one of the most effective and affordable means of generating sales and leads for your products and services.

As you have seen from the above discussion, leveraging digital mediums to scale up your business is something every business should adopt.

If you want to scale up your business then you have no option but to go digital.

SME Resource Centre is committed to help you succeed in all areas of your business. Always visit our website for informative articles that will help you become a better entrepreneur.